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Female professionals wanted: Buschjost promotes women in technical professions

We inspire women to be interested in careers that are typically pursued mostly by men: in mid-February, Pia Firus (left) and Silke Holtkamp (2nd from left) accepted the participation certificate from Dr Günther Horzetzky (2nd from right), Minister for the Economy, Energy, Industry, mid-sized companies, and Trades in the State of North-Rhine Westphalia, and Reimund Overhage (right), Head of Department at the Federal Ministry for Labour and Social Affairs.

Inspire more young women to be interested in technical professions - this was the declared aim of the pilot project "MINTrelations – Zukunftswerkstatt Technikberufe", in which Buschjost GmbH was one of the participants.

Over the course of three years, about 40 female school pupils and students and eleven engineering and IT companies from the OWL network worked together with the project sponsors LizzyNet GmbH and OWL MASCHINENBAU e. V. on the development of a more woman-friendly and family-friendly corporate culture. The entire project was funded with €600 000 from the Federal Ministry of Labour in the context of its initiative "Neue Qualität der Arbeit".

Over those three years, there was a lively exchange between the companies. The pupils had the opportunity to learn about the careers that are available and to gain practical experience on numerous company tours. Together with the female ambassadors in the companies, they developed ideas focusing on the topics of recruitment, family-friendliness, employer branding, training marketing, and corporate culture. And the results are impressive: numerous recommendations for action and best practice examples on the topic have been compiled and are publicly available at

For Buschjost too, there was plenty of positive input, which we now intend to implement. For example, a stand-alone careers web page was developed on the Buschjost website to make the company more attractive to applicants.

Another idea has now become a firm fixture in the company: there is currently a team of five female mentors who help new female colleagues adjust to their working life in the company. They provide help and advice and are especially in demand at those times when a woman has a concern that she would rather discuss with a female colleague.

The mentors promote the "MINT" sector, for example, by introducing themselves to the pupil helpers and informing them about trainee positions in the company. In addition, the team works to address the concerns of all female employees and plans regular communal activities. "This is received very well by the female workforce," says Buschjost's MINTrelations Ambassador Silke Holtkamp enthusiastically.