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Focus on the Environment:
Strategic Realignment of Buschjost Brand
Water treatment the Buschjost way: at the Hanover Trade Fair Mike Weide presents a
water treatment system fitted with Buschjost valves for American fast food chains.
"Future progress and success are a matter of planning!" This is how Mike Weide, Head of Key Market Management at
Buschjost, sees the strategic realignment of the Norgren subsidiary based in Bad Oeynhausen. "We sat down and asked
ourselves which sectors in addition to our established market in mechanical and process plant engineering still
hold particular promise for the future." There was no doubt about the answer. "We have adopted a very clear
position and increasingly made the environmental sector, in which Buschjost was already very heavily involved,
the focus of our activities", explains Mike Weide. This stance necessitated clear restructuring: "Under the two
general headings of Energy and Environment and Water we defined sectors of industry covered by separate teams with
appropriate expertise."
What is new is the definite structure, as in areas such as HVAC or dust filters the name Buschjost has long been
synonymous with the highest standards. Water covers the industrial sectors of machine cooling, HVAC and water
treatment. "Drinking water is one of the most valuable resources on our planet. Desalination and related plants,
which commonly use Buschjost valves, will become increasingly topical in the coming years. Brass, stainless steel
and plastic diaphragm valves developed specifically for water treatment are yet another Buschjost specialism, as was
vividly demonstrated to visitors to the Hanover Trade Fair on the basis of a system with the manufacturer's valves.
"This is a concrete application controlled by Buschjost process valves, which improves the quality of tap water to
such an extent that major fast food chains in the USA have been able to use it in their vending machines", said
Mike Weide, clearly pleased with the intense interest in this exhibit.
Buschjost valves are equally often used to control water used as an industrial coolant in injection moulding, laser
cutting systems, machining centres, etc. Mike Weide: "Our team for this sector has many years of practical
experience of standard products through to custom solutions."
There is also no better source than Buschjost for heating and air-conditioning applications in commercial vehicles.
The company has already been looking after all of the major manufacturers, particularly in the motor coach industry,
in this segment for more than two decades.
Buschjost has grouped various other sectors of industry under the rubric of Energy and Environment: exhaust systems,
hydraulic systems, renewable energies, conventional energies and dust filter systems, where the company has set
the standards with its valves for over a quarter of a century.
In the renewable energy sector Buschjost offers numerous solutions for vegetable oil, fuel cells and biogas. All
of these products have materials carefully optimised for their purpose. Even the valve characteristics and actuators
have been specially developed for the particular application.
The innovative Bad Oeynhausen company has identified conventional energies as another growth market. After all, a
large number of new power stations will be built throughout the world in the coming years and, with its years of
experience and numerous solutions for flue gas scrubbers through generator cooling to steam applications, Buschjost
certainly has the credentials to become an expert partner.
"Environmental concerns are also the focus of our hydraulics sector", explains Mike Weide, mentioning the drive
system of waste compaction systems and handling systems in biogas facilities as examples.
Mike Weide himself is responsible for managing the area of dust filter systems. "In terms of technology, longevity,
reliability and functionality Buschjost is setting market standards worldwide here - after all, we have been
producing valves for these systems for over 25 years."
The role played by Buschjost in relation to exhaust systems arose out of the legislation limiting pollutant
emissions from diesel engines. Ultimately these limits can only be achieved by using urea to reduce nitrous oxides.
Mike Weide: "Everyone naturally thinks of motor vehicles first and foremost, but with its innovative system
solutions Buschjost also has its eye on stationary systems and emissions from ships."
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25.05.2007 |
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